Andy Field: [00:00:00] Welcome to the GECA podcast, uh, the Voice of Global Equity Crowdfunding. I’m Andy, field Steering Committee lead of the Global Equity Crowdfunding Alliance, where we’re bringing together platforms, investors, and advocates from across the globe. To shape a truly borderless future for investment. And I’m thrilled today to be joined by Sarah Harwick, uh, a powerhouse in the US crowdfunding ecosystem.

Sarah’s CEO of The Crowd. The Crowd is a full service equity crowdfunding partner, de dedicated to helping purpose-driven companies raise capital and build powerful communities. And Sarah brings over two decades of experience in, in brand storytelling and, and value-based marketing. Um, she’s the former founder and CEO of Zenz and worked with major global brands like Nestle and Chiquita to help develop their campaigns, which have been rooted in psychology and emotional insight.

And after successfully exiting Zenz, Sarah became chief marketing Officer at Aptera Motors, where she helped raise over $140 million from more than 20,000 investors generating around [00:01:00] 1.6. Billion dollars in orders and creating one of the most successful and powerful equity crowdfunding campaigns in history.

And through the crowd, Sarah and her team offer end-to-end campaign management services, including strategic planning, messaging, platform integration, media outreach and investor engagement. And they have a really strong focus on values, impact and authenticity. Um, so they’re helping to transform the, the equity crowdfunding industry into a powerful tool for social environmental change.

And, and quite clearly, their mission aligns very closely with, with GECA ER’s vision of a collaborative borderless investment ecosystem where capital flows towards innovation and impact. Um. I met Sarah very recently in Los Angeles at the Super Crowd LA event, and we immediately decided she’d be a perfect candidate to come and, and, uh, and talk to you, um, about her views, news and views on the, the equity crowdfunding industry.

So welcome Sarah, and thank you for coming on the podcast.

Sarah Hardwick: Thank you, Andy. It was fantastic to meet you and I’m excited to, to be here today.

Andy Field: And [00:02:00] because of the time difference, it’s very early morning for Sarah. So I really apologize for that. Sarah. It’s late in the day for me. Thank you. Um, thank you.

Sarah Hardwick: Don’t worry. I’ve got my trusty caffeine drink here.

Andy Field: Oh, brilliant. Waiting. So. Fantastic. Well, I think we can, we can dive straight in. I mean, it was quite a, that was quite a long introduction I gave you. You’ve obviously had a lot of experience in, in the industry. So can you tell us to start the, the conversation, just tell us a little bit about the, the origin story of, of the crowd and what inspired you to, to form it.

Sarah Hardwick: Sure. Well, I’ve actually been an entrepreneur for, you know, over 25 years. Um, I think, uh, the struggles for myself personally in raising capital and really, you know, having to bootstrap it was a lot of the inspiration for starting the crowd. So, you know, even though my company was very successful. I really felt, you know, I was in the shoes of founders really trying to raise capital, and so after going to Aptera and leading that campaign, I saw that gap and what really I think the gap is, [00:03:00] is around, you know, the, traditionally the transactional nature.

Um, of the way that marketing and the way that crowdfunding is approached and, you know, that’s what I saw in my first company, Zenz, my values marketing company and going to Aptera. That’s really what I saw, you know, the situation was. So in looking at that very much transactional approach, I felt like there was an opportunity to create a deeper meaning and a deeper connection with investors and customers.

Andy Field: Yeah. And that actually kind of that, I, I can’t imagine there’s, there’s many businesses that, that do it in that way. You, you know, you seem to be quite unique in the marketplace from what I’ve seen. Um, who’s, who would you say is your, your, sort of your core audience in, would it be, would it be investors? Would it be founders? Would it be both? Would it be, would it be the platforms that they work with? How, how do you sort of serve each of them uniquely?

Sarah Hardwick: Yeah, well, I work, so I’m platform agnostic. So part of the process that I do at the crowd is really guiding companies and guiding founders [00:04:00] through what the best option is from a platform standpoint.

So, starting off with, you know, should you be with a marketplace or do you want to have an integration in your own website? So I’m, I’m platform agnostic and, you know, have great relationships with a lot of the, the different, um, partners out there. Um, my core audience is really focused on founders.

Specifically founders who are doing disruptive things and really want to change the world. Yeah. And these are spaces right now, you know, the innovation that’s happening in affordable housing, in consumer products and consumer packaged goods. Um, all sorts of industries, but really focusing in on. Founders who have something amazing and are really trying to do something big and wanna create a movement.

And in the same way, what I’m really doing is bridging between these founders and investors. So for investors who want to be able to, uh, participate in, in an offering or invest in something that they believe in, I really am serving as the bridge [00:05:00] between, you know, founders and investors who both have that same passion and both wanna change the world in that same way.

Andy Field: Great. So that, yeah. So you are sort of harmonizing that side of things and I suppose essentially what you’re doing is helping them build the crowd but also build the right crowd for them. Um,

Sarah Hardwick: that’s exactly right. Yes. And I think that goes to kind of, I think a point later on, um, that I wanted to make, which was, you know, it’s really about a lot finding and uncovering and aligning, you know, the values of who those ideal investors are, and, you know, understanding that it’s okay not to go after everyone.

And so for a lot of founders, I think one of the mistakes that they make is they try to be all things to all people, and they want every different kind of investor. Yeah. And I think that’s an easy trap to fall into. But one of the most important things that we really coach founders on is to, you know, know your why and to start with that why, and that’s gonna attract the right kind of investors.

So. Not all investors are created equal. You [00:06:00] really wanna focus on those that are aligned with your values and aligned with your mission for the greatest impact.

Andy Field: Yeah. So making sure that their unique story is actually tailored and then targeted to that sort of unique demographic of people who are really gonna be interested and will buy into what they’re, that they’re doing and, and, and truly believe in what they’re doing and therefore will make the investment.

Sarah Hardwick: Yeah. I think, you know, another thing that I look for in founders that I work with is. Founders who are willing to go all in. And that’s something that I talk about a lot because I do see, you know, crowdfunding because it is, you know, something that people are excited about and is, you know, a rising trend.

And, and more and more companies are, are interested in getting into crowdfunding. Sometimes I will see them just, you know, have an, uh, an offering page or you know, in fact, yesterday I had someone who said. My start engine page is going live tomorrow. What do I do? And so really, I, that’s, that’s great. And we want these founders that are all in, but we also want founders who are really gonna make this a [00:07:00] priority and are gonna hustle.

And so if you’re just gonna throw up a page and, you know, hope for the best, those, those really aren’t the types of companies that we work with. We look for founders who want to make crowdfunding a core part of their business and create relationships that are gonna be longstanding and lasting with their customers.

Andy Field: Yeah, that makes sense. That makes sense. So I guess then that initial sort of first meeting you have with, with any sort of potential client is a really interesting one. Because, because they have to have the mindset to be able to, to work with how you are suggesting they work. And it might be quite a shift for, for quite a few people.

Sarah Hardwick: Absolutely. Yeah, absolutely. And I think, yeah, it’s getting on regular calls and getting on meetings and it’s, yeah, you know, certainly delegating some stuff to your, your team members. But I wanna see our founders on webinars. I wanna see them doing tours of their facility. I wanna see them being real and transparent and.

Sometimes that’s not easy. You know, you, I’m sure in as, as a entrepreneur and you know you’re an entrepreneur as well, things don’t always go as planned. And it’s [00:08:00] really very important, I think, to be able to be transparent with investors and to coach founders. And you know, you gotta be real. And when things go great, that’s amazing.

And you have all these people to celebrate with you. And when things are challenging. You can get, you can really build a movement that will rise with you and that will will help to, you know, cha uh, challenge the norms and, you know, really be a part of this, um, change that you’re trying to enact. So it’s not always easy and I think, um, for many founders it’s finding that kind of right crowd that will be behind them.

Andy Field: Yeah, and I love the way you term it going all in that that’s really, I mean, it sums it up perfectly, doesn’t it? You can’t, you can’t get a more, um, concise description of what they need to be doing. So yeah. That’s really interesting. Um, so, so. Your recent supporters of, of gcca, which is great because I was explaining to you what, you know, what our mission is and, and, and how we plan on, on building our community and our supporters.

And, and, uh, I know you were sort of fully behind that, which is great. I’m just [00:09:00] wondering if, so just moving on to talk a little bit about what the opportunities are, Glo you know, globally, not, not just in the States. So I wonder if you have any experience on sort of. Any regulatory or or structural barriers that you might have come across that might prevent us crowdfunding platforms, attracting global, global investors, and maybe not the platform, but maybe the founders themselves actually in your instance.

Is there anything in particular that comes to mind on that front?

Sarah Hardwick: You know, I think there is a perception with founders that it’s kind of overwhelming, and I think it’s the, you know, the compliance is part of it. The time difference is part of it, you know, the, the cultural differences part of it, I think language, things like that.

Yeah. The, yeah. And there’s, you know, I think that there’s those type of, of, you know, perceived barriers that are out there, um, that can make them feel a little bit intimidated. And so I, I think what I see sometimes is. Global being, um, positioned as a phase two. Yep. When the most [00:10:00] successful campaigns aptera for example, it was always an important phase, part of our phase one.

And I think whether even if you can’t be delivering to customers or you won’t be able to, you know, kind of service them immediately or as quickly as you can, if you’re a US based company serving, you know, US customers and investors. Having that and, and inspiring that community and recognizing and speaking to, you know, the global audience, um, initially I think is, is very critical.

And I think that’s often pushed off as a nice to have when an an actuality. I think it’s something that’s really, you know, pivotal from the beginning.

Andy Field: Yeah, I think that makes that, that makes a lot of sense. And, and so do you think that once she’s, once that opportunity, because I can imagine a lot of founders wouldn’t even consider the opportunity of going global, and I’m wondering if, do you think there’d be an appetite for that amongst the platforms and, and the issuers to, to connect with global capital markets or investors and, and if so.

What do you think needs to happen to unlock that? Is it just a question of, of [00:11:00] education? There’s obviously some regulatory, um, barriers that need to be overcome, but I just wonder what your views are on that.

Sarah Hardwick: I mean, absolutely. It feel, I feel like there’s an appetite and an interest and an excitement for that, but I, the challenge is that there’s not a playbook.

Yeah, what they’re missing and what we’re missing is a playbook for how you approach this, how you tackle, you know, investor relations and how you tackle some of these basic, you know, crowdfunding campaigns and storytelling in different regions. So that’s really what it’s, I feel like is missing, is a playbook, is is a way for them to actually tactically move forward and be effective.

The other thing I think is actually beneficial, and one thing that we look for and we try to optimize a lot is. If you have supporters and investors that are already in global markets. Yeah, because, you know, I’ve seen in my experience, you know, they will rally behind a specific region. You know, Hey, we’re here, you know, we’re, we want to, to meet up with others [00:12:00] who are the other supporters in this area.

So identifying and, and. Tapping into supporters, even if they’re few and far in between in global markets, that’s really a great way to start to help you build out your presence and to help you cross that gap and cross that bridge.

Andy Field: Yeah, that’s a really good point actually. And, and that, and that’s almost like the power of recommendation as well, isn’t it? Endorsement and it sort of adds to that value. I mean, yeah. Well, yeah. I mean, I suppose, well, hopefully gcca, that’s, that’s obviously what we are trying to assist with and, and you know, we’re. Our, our main initiative is obviously advocating for, for borderless equity crowdfunding. That’s our utopian, uh, view.

So how do you see that evolving over the next few years? Do you think that’s going to play more of a part, do you think? Do you think everybody involved in the industry will welcome that? Um, we’ve al we’ve already talked about the barriers. I just wondered from a, from a perception point of view, do you think it will be welcomed that.

Sarah Hardwick: Absolutely. Absolutely. And I think many, especially many founders who have been successful [00:13:00] crowdfunding are looking for ways to expand their reach and looking for ways to target new markets, new communities, you know, new, uh, fans who are aligned with their values. And the great thing about this is that we’re not trying to market to people based on demographics, you know, where they live.

Is less important than what they care about. And that’s exactly what, why, you know, what they want, how they wanna change the future, why they are, are part of this movement. So from my standpoint, I think it’s, I think the, the perception, I think they’re very excited and, and, and looking and seeking out ways to align with investors who share their values regardless of where they’re located geographically.

Andy Field: Yeah. And that, that absolutely is, is, is what we’re, we’re sort of, um, advocating for as well. So, yeah. That’s, that’s amazing. Okay. Well, just going back a little bit to, um, your experience, um, and maybe some advice for, for founders and for platforms, have you got any, any advice for [00:14:00] founders who are right now just.

Thinking about preparing for a crowdfunding raise right now, as in this year, especially in terms of the, we, you know, I was, um, I mentioned actually when I was speaking in LA a little bit about the importance. Some of, I think the question I was asked was what’s the, the, you know, the critical thing that, that people need to consider in their marketing.

And my advice on that as, um, I have a marketing background as well, was think about the story, the storytelling, and I think that’s crucial. Do you have any advice to, to, to businesses that are. Thinking about, um, starting a raise in terms of the marketing and the storytelling, what would be the key things that they should be considering now?

Sarah Hardwick: I mean, you are absolutely right. Storytelling is absolutely the critical part of the campaign. The question is, what stories are you telling and, and I think, and who’s telling the stories. Yeah. So taking a step back, again, it’s revisiting. Why are you here as a company? What are you trying to accomplish?

What is your [00:15:00] purpose? And getting clarity on that one statement here is why we exist. Here is what we believe in, and that why that purpose should be woven through everything, all of the stories of the campaign. And a lot of times founders, when they’re thinking about a crowdfunding campaign, jump right into, let me tell you about the product or service, or let me tell you about the market size.

And they forget about this idea of why they’re here and, and what they’re trying to do. And that’s from a storytelling standpoint, those are the most important stories that you could possibly be telling. So the first part and most important part is take a step back. Yeah, and revisit that. And we have a series of questions and an ex, some exercises that we can take founders through as part of our process that helps them recenter on that.

And then once you have that insight, then that’s where you create a messaging hierarchy and the storytelling matrix and the PR angles and all of those come from, from those insights around why.

Andy Field: So, so at the [00:16:00] core of everything needs to be that story and it’s almost helping them see the wood for the trees and reminding them that they need to do that throughout the campaign.

Sarah Hardwick: Yeah. Yeah. And I, because in that, why, when we talk about values based marketing, you’re trying to attract investors who share your values. So if you’re not putting them out there. There’s nothing to gravitate towards, and it’s very functional. And in the beginning you asked me, you know, why did I start the crowd?

And I started the crowd to move away from this transactional view of crowdfunding and move towards a relationship and building these deep and longstanding relationships and building a movement. Yeah. So moving your messaging and your stories away from the tactical and moving him into a place of values.

Is where you get the engagement and you get the longtime investors, you know, they start off with investing $500 and they come back and invest 5,000, and then maybe they become one of the lead investors. And that’s a journey. And it doesn’t happen without a deep core [00:17:00] connection to what people really, truly believe in.

Andy Field: No, that I think, yeah, that, that resonates really well with me. Um, so yeah, so once they’ve got the story at the core of everything they do, that’s a great top tip I think. Have, do you have any sort of top tip? We already mentioned that one of the key things that, um, you encourage founders to do is to not be all things to all men and, and to, to target very carefully their story to their audience.

Do you have any tips for how they would go about. Doing that sort of targeting for the, for the right investors.

Sarah Hardwick: Sure. Well, if you think about it, values are polarizing and people who are motivated by purpose and the environment and sustainability, you know, are not necessarily motivated by status and profit and achievement.

Yeah. And success. And so when you think about it, you know, you, when you are centering around that why you really, you know, you want to double down. On who you are. And I, uh, I mean, Aptera again is a great example that three-wheeled vehicle did not appeal to [00:18:00] everyone, and you either loved it or you hated it.

And you have to be okay as a founder with people hating your product or your service. And honestly. If, if there, it’s so much better to have people who are think that, you know, they hate it with a passion, then they’re ambivalent about it. So really digging into the people who absolutely love it, your hardcore fans, and it’s, and, and speaking to that and, and rallying them and playing into that and doubling down on that.

So if it’s purpose and sustainability, those are your people and you don’t compromise on those values. But you know, if it’s in another direction, then you double down on that. And it’s okay if it’s status and celebrity and maybe you’re bringing in some influencers and your campaign looks a little different and that’s okay.

The point is that you cannot be all things to all people. One of my favorite quotes is, you know, you stand for everything. You stand for nothing. Yeah. And it’s absolutely true here. So it is better to have a smaller group of really aligned and passionate [00:19:00] fans than a huge group that’s completely unengaged.

Andy Field: Yeah. Yeah. And I think. I’m right in saying at the event in LA recently you played a video about this campaign, and that was great. And I think another time maybe we’ll get you to, to, to present that video. That was a fantastic presentation you gave and I think the, the geck, a supporter base would love to see that.

So maybe we should schedule that because that will really bring it to life. Yeah. Okay. So, so as a, as a marketing and branding expert, this is a little off the wall, this question because it’s, it’s more about. Platforms. Mm-hmm. Have you got any opinions on, on what you think the platforms and maybe the industry as a whole actually could be doing better to engage retail investors?

So, so almost them supporting the, um, the issuers, uh, you know, how, how, how, how can they help? How can they help sort of with the, with the, the, you know, the engaging of those retail investors?

Sarah Hardwick: Yeah. I, I believe that, you know, some, um. That some investors are more excited and [00:20:00] inclined to be a part of a community than others.

So from a platform standpoint, building a community and you see some who have really focused on creating insiders, sending out, you know, special deals, you know, really, uh, creating kind of a movement amongst their own investors. And that is very beneficial, I think. So for the platforms to help to create those programs where there are insiders, there are ambassadors, there are people who are excited to be a part of a community.

I feel like that’s really a lot of what’s been missing and some platforms are really moving towards that and making strides and embracing community. Yeah. As you know, the, the core part of this, because it does take a community, it does take the crowd, and so I think that for, from my standpoint, platforms could probably be doing better at rallying people and making it easier for people to connect.

And to share insights and to share best practices and experience and really help each other. [00:21:00] And that’s one of the, the things that I have always felt was missing. And one of the things that I hope to do with the crowd as well is bring people together to share the struggles and share the successes and continue to improve what we’re doing with this, you know, art and the science of crowdfunding.

Andy Field: Yeah. And that actually rings true with, with, um, something that we, we’ve just published our manifesto fairly recently. And, and a big part of that is the notion of. Collaborate to compete. We need, as an industry to collaborate, we need to work together to share best practices, to share failures, to, to share experience really.

And we need to do that in order to compete not with each other, but against other sort of means. You know, there are other investment opportunities out there for investors and, and, and crowdfunding should be, should be a real consideration for them. It’s such a fantastic industry and, and one that. Can make such a difference to Yeah.

You know, to startup businesses and yeah. I think that makes, that makes perfect sense. So that’s great. What, just thinking a little bit about the [00:22:00] future mm-hmm. Where do you see the sort of the most exciting innovation happening now in, in the crowdfunding space, either in the states or globally? Do, are you seeing any springs of, you’ve talked there about, um, the potential for collaboration and, and community building with platforms.

That would be a good example, but I’m wondering what else you think you, you know, that you can see happening in the near future that’s potentially going to change the crowdfunding space.

Sarah Hardwick: Yes. Uh, certainly I think we’ve talked a lot about values driven campaigns and mission driven campaigns. I think we’ll see more and more of those really leaning into that.

That’s one trend that I think we’ll see from a technology standpoint. I think we’ll see a lot more development of analytics and tech to help us understand the investor journey more clearly. Yes, and for us as marketers and as founders and crowdfunders, having that intelligence and having those insights.

To help us to understand what’s working and what’s not is invaluable. So I envision that. We’ll [00:23:00] see, and, and we’re already starting to see platforms who are rolling out pretty sophisticated, uh, tools for issuers to help us to understand. Who’s coming through the pipeline, where they’re maybe getting stuck and how we can encourage and nurture them to get them to actually convert to become investors.

So I think we’ll see a lot of, of technology that’s evolving, that’s making it easier for marketers to really facilitate that process and to create, you know, uh, deeper connections with investors into convert more efficiently.

Andy Field: Yeah, and I guess that helps with the whole targeting piece as well, because if you, if you’re collecting the, you know, good data around investors, um, and even potential investors actually, then that will really help, um, with that sort of matchmaking between, you know, the right deal with the, with the right investor.

So, yeah, again, that makes, that’s true. Yeah.

Sarah Hardwick: You know, it’s easier than ever to spin up ads and test things. And so now with, you know, AI obviously is gonna be another huge Im impactful [00:24:00] trend that we’re gonna see in the future. I believe that we’ll have agents executing crowdfunding campaigns and components of of crowdfunding campaigns.

It within the next year where it won’t necessarily be, uh, individuals or a freelance per PR person. And all of those tools and a lot of those resources, I think will be tied together in a more automated fashion using AI to really help to increase efficiency. Where I. The AI may be working on your email funnels and distributing those emails and, uh, writing back to investor questions, and we’re already seeing things like bots and other Yeah.

You know, forms of AI being utilized. We’re obviously all using AI and, you know, running things through GPT, but I believe that we’ll see a next level of agents who are actually very sophisticated at executing on very, you know, essential tasks that are part of a crowdfunding campaign.

Andy Field: And I guess that’s going to help you. Which kind of leads me to my, the last question I have for you actually, which is, which is going to be what’s next for the crowd, but I [00:25:00] suppose part, you know, part of the, the answer you’ve just given there will be reflected in that answer. You know, what’s next for the crowd? Well, you’ve got lots of innovation, lots of exciting things that are happening in order to help you.

I wonder, I, it’s a genuine question really as to how the, the marketplace IE your, the founders that you’re working with. Will react to you using tools like that because obviously they’re very powerful and, and they need to be explained and the benefits, you know, they go, you know, they go without saying what the benefits will be.

It’d be great to see, and it’d be interesting to see how the founders react to using things like AI in their, in their marketing campaigns.

Sarah Hardwick: Yes. And I think they are already Andy. Yeah, I, I’ve had so many, even just in the past couple of weeks, here’s a video script that I asked AI to do. Yeah. Here’s, you know, the landing page suggestions. Here’s some SEO recommendations. So they’re already doing it. I think the value that we can bring is. Helping it to make it sound in the right voice and tone. Infusing those values into the language. Giving the AI a, a [00:26:00] framework Yes. For how to create a campaign that’s going to be, personalized and customized and in line with the goals of a founder.

So there’s that part of it. ’cause I think they’re already doing it, but maybe not that well. And maybe they need some help collaborating with it so we can elevate. Yes. And I think training and education, you know, that is a core. Part of what I’m gonna be doing in the next year with the crowd, we’re gonna be launching some training.

We’re gonna be launching some tools. Basically, if you can imagine the whole system that we use to raise 140 million for aptera in a playbook format where we can help to get them closer, to help to to build community, to grow your list, to get the messaging right on target, to create the right testing mechanisms for ads.

All of those core pieces to really, you get the, give them a playbook for what’s gonna be successful and how all of the things that they need, the components to be successful with a crowdfunding campaign. So that will be coming out very soon. I’m very excited to, to [00:27:00] launch that.

Andy Field: That’s interesting. And that’s one of our, I. Um, pillars actually, and that we, we put in our manifesto is that the, the need for education and training across the board actually. So for founders, for platforms, for investors. And it’s one of the things that we’d like to think that our community is going to be supporting. Um, so, so the question I was going to ask right at the end obviously was what’s next for the crowd?

You’ve kind of already answered that, but how, how could the, the GCCA community support or collaborate with what you are gonna be doing next and how you are progressing things?

Sarah Hardwick: Yes. Well, I think back to some of your questions around, you know, the ecosystem and you know, how we can be, be working more closely with global investors.

I think I would love to work closely with Gaca to bring more global investors into the campaigns that I’m running for. You know, companies, I have a client called Geo Ship, and they have a huge international presence and a huge demand. They’re working on regenerative lifestyle and, and geodesic homes. And for, for them, for [00:28:00] example, there is a huge opportunity to bring in investors.

And yeah, there are communities all over the world that would love to have this type of a, a community and this type of a technology. So, uh, I would love to work with GECA to be able to. Create that community and, and help to bring some of these investors, these like-minded investors who share these values into some of the campaigns that, that I’m working on.

So that would be be one way for sure. And I think it will, to your point, it will take some education to do that. Yeah. How can we do that? What are some of the barriers? What’s hold? What are the holdups and. Only through running these campaigns together will we figure that out. And I think it’s just a matter of diving in.

Let’s do it. Let’s get in there, go all in, let’s create it. Let’s, let’s go all in. Yeah. And let’s create strategy that we can use and let’s, let’s get rid of those, those gaps. And let’s really, you know, company by company, founder by founder, investor by investor, start to bridge that gap.

Andy Field: Well, that is a, a really poignant note to, to end on because we’ve [00:29:00] pretty much run out of time.

Um. Look a massive thank you for that. That was, that was really fascinating. I’d love to have you back on again and, and to go through an example of one of the campaigns that you’ve worked on, just because I found it so fascinating myself when I saw it and I, I’m pretty sure everyone else I. We’ll find it fascinating too.

So Sarah, thanks so much for sharing all those, those insights with us. It’s clear that, that that platforms like the crowd are, are doing some fantastic work in, in helping make investment more inclusive and aligning with our global vision for, essentially what we’re looking for is a more connected equity crowd funding ecosystem.

So thank you very much.

Sarah Hardwick: Thank you. No problem.

Andy Field: So if you enjoyed today’s episode, make sure you follow gcca on on LinkedIn and visit the gcca.org to learn more about our mission. You can download our manifesto there, um, our growing global supporter base and how you can get involved. Sarah, I did mean to ask you and just remind everybody how they can get in touch with you if they want to connect with you directly as well.

So if you [00:30:00]

Sarah Hardwick: Absolutely, yep, I would welcome any connections on LinkedIn. You’re also welcome to go to our website, join the crowd.co join the crowd.co to learn a little bit more about our offering. But I love the personal connection, so please feel free to reach out to me on LinkedIn. We’d love to connect with everyone there as well.

Andy Field: And there’s a connection to that site on the GECA website as well. If you want us to look at it via that way. It’s, it’s, it’s easy to do that. So thanks everybody again for listening. Stay tuned for more voices that are gonna help shape the future of global crowdfunding. Thank you.