The Global Equity Crowdfunding Alliance (GECA) strengthens its leadership team with industry veteran who has helped raise nine figures across 500+ funding campaigns
A Strategic Addition to Drive Borderless Crowdfunding
The Global Equity Crowdfunding Alliance (GECA) is thrilled to announce the addition of Jason Fishman to its Steering Committee. This appointment comes at a pivotal time as GECA continues to advance its mission of enabling global, borderless equity crowdfunding and unlocking innovation and economic growth on an unprecedented scale.
Jason brings more than 15 years of proven expertise as a “New Media Enthusiast” to GECA, with an impressive track record of planning, activating, and managing scalable marketing strategies across diverse verticals and goals. As the co-founder and CEO of Digital Niche Agency (DNA), he has transformed the landscape of digital fundraising, having worked with over 500 crowdfunding campaigns that have collectively produced nine figures in funding.
Andrew Field, Head of the GECA Steering Committee, stated: “Jason’s extensive experience in successfully marketing equity crowdfunding campaigns means he knows the industry inside out. This makes him an invaluable addition to our team. His strategic vision and proven ability to connect innovative companies with global investors perfectly aligns with GECA’s mission to make equity crowdfunding truly borderless.”
A Career Built on Crowdfunding Excellence
Since launching DNA in 2014, Jason has established himself as a dominant force in digital funding campaigns. His agency has worked with over 850 brands and delivered industry-leading results across eCommerce, lead generation, and digital funding initiatives. Particularly notable is his work with more than 500 Regulation CF, Regulation A+, Regulation D, and Digital Asset campaigns that have produced impressive financial outcomes for clients.
Jason’s thought leadership extends beyond his agency work. He has been featured as a speaker at numerous tech and marketing conferences and has produced over 180 episodes of his “Test. Optimize. Scale.” podcast. He maintains active involvement with the Forbes Agency Council and serves on the Crowdfunding Professional Association Board, further cementing his status as an industry authority.
Alignment with GECA’s Vision
GECA’s mission centres on advocating for what they term ‘Crowd 2.0,’ a revolutionary approach to equity crowdfunding that transcends borders, fosters collaboration, and removes unnecessary barriers to investment. The organization envisions a world where entrepreneurs, regardless of location, can raise capital from a global community of investors, and where investors can access opportunities worldwide, not just within their own countries.
Jason’s approach to crowdfunding marketing perfectly complements this vision. His methodology, which he summarizes in three words – “test, optimize, scale”- has repeatedly demonstrated success in connecting innovative companies with investors across geographic boundaries. Jason has consistently advocated that equity crowdfunding platforms are powerful tools that companies have been waiting years to fully leverage, bringing benefits far beyond just capital, including strategic partnerships, media exposure, and B2B relationships.
Bringing Expertise That Drives Results
What sets Jason apart is his data-driven, systematic approach to crowdfunding marketing. His “Eight-Point Plan” has become a respected roadmap for successful campaigns, covering crucial elements from industry overview and competitor marketing audit to audience mapping, channel planning, creative strategy, partnerships, projections, and activation planning. This methodical approach to marketing has enabled campaigns to scale rapidly, sometimes growing from entry-level advertising budgets to six-figure monthly spends that produce seven-figure monthly returns.
Jason’s expertise in digital channels spans search engines, social media platforms, programmatic ad exchanges, influencer networks, email automation, content marketing, and strategic partnerships. His background in ad tech and deep understanding of performance metrics make him uniquely qualified to help GECA achieve its goal of making equity crowdfunding truly global.
Jason comments – “I’m honoured to join the GECA Steering Committee at this transformative moment for global equity crowdfunding. Throughout my career, I’ve witnessed firsthand how fragmented financial systems can affect the potential of equity crowdfunding. GECA’s vision for a borderless investment ecosystem resonates deeply with my own beliefs about democratizing access to capital and investment opportunities. I look forward to contributing to this important mission and helping to build a more inclusive, efficient global crowdfunding market.”
A Catalyst for Global Change
GECA believes in a world where innovation knows no borders – where entrepreneurs can raise capital from a global community of investors, and where investors can access opportunities worldwide. With the addition of Jason to the Steering Committee, GECA gains a strategic thinker with hands-on experience in turning this vision into reality.
GECA’s mission addresses key challenges in the current equity crowdfunding landscape, including investors being locked out of global opportunities, entrepreneurs struggling to raise capital due to regulatory restrictions, and platforms operating in isolation, unable to scale beyond domestic markets. Jason’s expertise in navigating these challenges and finding strategic solutions will be invaluable as GECA works to transform the industry.
As GECA continues to build momentum in its mission to create a global, borderless equity crowdfunding ecosystem, The addition of Jason to the Steering Committee represents a significant step forward. His proven track record, industry connections, and innovative approach to digital marketing will help accelerate GECA’s impact and bring its vision of Crowd 2.0 closer to reality.
For more information about GECA and its mission, please visit www.theGECA.org.
